Representation and Social Media Strategy
That Works for You

Whether you’re just starting out in content creation or you’re a seasoned influencer who wants to take things to the next level, Lavender Menace has a representation or strategy consulting package that works for you. We have á la carte offerings, like a Custom Media Kit that you can use to represent yourself to potential brand partners, and we have continuous services, like full-service talent representation and social media strategy consulting,
with options to match any budget.

And if the budget doesn’t fit? Well, drop us a line. We can work out a solution on a sliding scale for the right clients.

Explore our services below. If you have needs that are not specifically covered by these options, or if you would like to build a custom package, please reach out to Rowan at Lavender Menace Talent to inquire about options.

Reach Out to Rowan

Customer and Client Testimony

  • "Thanks again for all you’re doing to lift me up. ... I am already feeling good about this year."

    - Doctor Jon Paul

  • "You've been such a breeze to work with and made this feel easy!

    Marketing Lead, FOLX Health

  • I'm so grateful for your help. It means the world to me."

    Angel “V” Flores, @arkangeljoy

Á La Carte Offerings

  • A little taste of what representation could look like!

    • After a 30-45-minute introductory call, I will create a Lavender Menace-branded media kit that you can use to approach potential collaborators and values-aligned brands based on the visual assets you have prepared

    • Exciting, human-only creative copy, professional design, personalized to your needs

    • Show off your fanciest statistics, quotations, and testimony to tell your story and get noticed

    • The Canva file is yours to keep!

    • If you decide that you’d like more representation, I will credit the cost of the Media Kit for the first month’s fee. 

  • Six classes (45-60 mins each) over six weeks, each week on a different theme. Lessons are designed to take someone who’s thinking about starting a new social media profile but doesn’t know what to do first and prepare them to create consistent, values-aligned content, create a polished and professional brand, and turn a handful of followers into a deeply engaged and monetizable audience. 

    Class Schedule

    Week 1: Let’s Make A Plan

    We’re starting from scratch! Envision who you want to be online: your voice, your aesthetic, your values, and your message. We’ll develop a mission statement and a mood board for your new brand, a north star of a document that you can return to time and again when you find yourself unsure of what to say next. You’ll flesh out your vision, your message, and your target audience.

    Week 2: Gear and Prep for Going Live

    Time to look at our tools. You’ve got a phone, maybe a ring light… is that all you need? What equipment is important for getting off the ground, and what’s more of a “nice to have” that you can get started without? I’ll break down the essential tools of the trade, make some recommendations, and help you figure out how to get started within your budget.

    Week 3: Scripting and Strategy

    We’re almost ready to get in front of the camera… but what do you SAY? Don’t worry — we’re going to start with the strategy and the script BEFORE we set up the tripod. Rowan will share high-level social media strategy tips to help you create an achievable, realistic content calendar full of enough posts to keep the algorithm happy (and enough breathing room to let you live your life). You’ll walk away with a content calendar for your first four weeks, and the tools to build out a similar calendar for every month thereafter.

    Week 4: Lights, Camera, ACTION! 

    Break a leg! It’s time to practice getting in front of the camera and getting comfortable speaking into a lens. If you’ll be reading from scripts, we’ll practice doing so without looking like you’re reading off a cue card (harder than it sounds!). If you’ve got stage fright, we’ll work through strategies for getting out of your head and into the zone so you can create freely without inhibitions. By the end of this class, you’ll be prepared to set up your camera and hit record.

    Week 5: Ok, I’ll Bite: What Is Engagement, Anyway? 

    You’ve got a few posts under your belt, and you’re ready to reap the rewards! But that last post only got six likes? We’ll cover how to get your audience enthusiastic and engaged on every post. There are lots of options here, and different strategies work best on different platforms. Rowan will cover every nuance and set you up for success, no matter where your audience finds your content.

    Week 6: Time to Get That Bag

    You’re pumping out content, keeping things relevant, your audience is eating it up, your follower count is on the rise… now how do you get PAID? Rowan’s the expert here, so he’ll spend this class giving you tips and tricks for handling inbound sponsorship and collaboration requests and some ideas for creative outreach to brands you might not be hearing from yet. Your guide to monetization! 

Book a free discovery call

Continuous Services

  • Minimum six-month contract

    You’re looking for an agent to help you grow your audience, reach new partners and collaborators, and get paid for the work you’re doing on social media and elsewhere online. You’ve got a distinct niche, a great story, and a passion for connecting with your followers on a genuine, authentic level.

    Lavender Menace can help connect you with your target brands for sponsorships, collaborations, speaking engagements, and more. 

    Includes: 

    • Custom Media Kit – $150 Value!

      • I will create a Lavender Menace-branded media kit that both of us can use to approach potential collaborators and values-aligned brands! The PDF file is yours to keep, even after we stop working together down the road. 

    • Full-Service Representation

      • I will help you find brand partnerships and represent you in negotiating your contracts for each opportunity, plus handle the invoicing and follow-up

    • Weekly Outreach (to potential sponsors/brand partners/speaking opportunities/etc.)

      • Hand-rolled, human-made, anti-AI outreach: I never use Gen AI in my process, and that won’t change! 

      • minimum 5 new contacts per week

      • Bespoke follow-up that leaves the potential customer feeling seen and valued and keeps your name at the top of their inbox

    • Weekly personal email updates, including:

      • Whom I’m talking to, whom I’m hearing back from, and what I’m doing next

      • Messaging tweaks (how I’m talking about your work)

      • Goal Alignment, so we’re both on the same page about where to focus

    • Monthly Face-to-Face Strategy and Alignment (30 mins)

      • We’ll chat about all the irons in the fire, and I’ll catch you up on everything happening on my end

      • Align on my strategy for the next several weeks

      • Bonus: I’ll share the best trends I’ve seen on social media so you can hop into the conversation before the zeitgeist moves on

  • Minimum six-month contract

    You’re looking for general guidance, hands-on help, and high-level social media strategy to achieve your goals. You’re hoping to get some face time and work together on shared ideas and strategies. You need expert marketing advice and a solid social media strategy to help your brand grow and reach more people.

    Lavender Menace can help by leveraging Rowan’s years of experience as a talent manager and social media marketer, ongoing daily research, and insights from time spent making deals to help you grow, learn, engage, and expand.

    Includes: 

    • Custom Media Kit – $150 Value!

      • I will create a Lavender Menace-branded media kit that both of us can use to approach potential collaborators and values-aligned brands! The Canva file is yours to keep, even after we stop working together down the road. 

    • Bi-weekly (2x per month) social media strategy sessions (30 mins each)

      • I’ll share the best of what’s out there that month

      • Tips for hopping on trendy posts and topics BEFORE they go stale

      • How to listen to your audience and do more of what they love via data-driven decisions and creative analytics interpretation

    • Ongoing Social Media Strategy Guidance

      • Detailed insights into what works and what doesn’t, on any platform, tailored to YOUR audience using real data

      • Clear guidance on what to focus on and when, based on trends in your own analytics

      • Creative ideation to help you decide what comes next: what’s trending, what’s popular, and what’s going to set you apart

  • Minimum six-month contract

    You’re looking for someone to get really hands-on with you and your account. You’re looking for more than just high-level strategy: you want a creative partner to help you grow as a creator and find your niche online. 

    In addition to the Custom Media Kit ($150 value!) and bi-weekly (2x per month) social media strategy guidance sessions, this package includes: 

    • Monthly (1-2x per month) creative sessions, where we’ll plan out a content calendar and come up with topics and themes to touch on in the next couple of weeks. 

      • Personalized creative direction to help you establish your brand, develop your authority in your area, and achieve a marketable online presence. We’ll plan out where you want to take your brand, who you want your audience to be, and what’s resonating with you creatively in the moment

      • I’ll act as a creative partner, both a sounding board and an editor for your finest ideas to help shape them into the absolute banger of a post you always knew they could be. A writing partner and a careful editor, I can help you give your post that extra something that lets it really make a splash

    • Quarterly Review Sessions (60 mins)

      • Every 3 months, we’ll have a longer meeting (60 mins) and really get our hands dirty going over the data. 

        • What landed? What flopped? 

        • What are the themes? 

        • What were the analytics like? 

        • What trends can we spot and respond to? 

      • This will be a collaborative session where we develop a plan for the next steps, building on what has worked for us in the past and where we want to go next

  • Minimum six-month contract

    You want it all! This is the full suite of services from Lavender Menace. You’ll get full-service talent representation, outreach to new potential partners and collaborators, a regular cadence of both creative collaboration and strategic guidance, quarterly reviews to make sure everything is working the way it should, priority booking on Rowan’s calendar, and VIP access to Rowan for after-hours contact.

    At this level, you will be my highest priority, and I will be an active collaborator in helping you build your online presence and shape your voice. 

    This package includes everything Lavender Menace offers from both talent representation and strategic consulting. That means: 

    • Custom Media Kit – $150 Value!

    • Full-Service Representation

    • Weekly Outreach to Potential Partners - 5-10x per week

    • Weekly personalized email updates on my work and progress

    • Bi-weekly (2x monthly) Social Media Strategy and Alignment sessions (30 mins)

    • Bi-weekly (2x monthly)  and Creative Collaboration and Guidance sessions (30 mins)

    •  Quarterly Review Sessions (60 mins)

    • Rowan’s private contact information, so that after-hours needs can be responded to right away

    • Priority booking on my calendar, so that I can make myself available any time you need me

Book a free discovery call

Let’s Work Together!