Frequently Asked Questions
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I'm an online creator in the LGBTQIA+ community. Do you want to work with me?
Almost certainly! If you have any kind of following online, I can help you get paid for the work you’re already doing through brand partnerships and sponsored posts. You’ll earn a little money to help you pay for life’s necessities, and the brands will get authentic representation within the queer community. It’s a win-win!
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Is there a fee for working with you?
There is a fee, yes. The idea is, we all get paid for our work! Our commission structure reflects industry standard rates of 10%-20%, depending on negotiations.
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Will you help me grow my audience?
Maybe! I’m not a content creator, but I spend an awful lot of time on social media, and I’m very clued into current trends and what’s popping off in the moment. I can help you shape your content and capitalize on trends, growing your follower count and finding new audiences to impress, entertain, and educate.
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What are your credentials?
I’m a queer, trans, autistic, ADHD, fat, and disabled person online. I’m also an experienced advertising sales manager and talent manager. If you’re curious to know more about me, my 2 cats, my awesome spouse, my hobbies, or anything else, drop me a line!
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How do the brand sponsorships work?
I will do active outreach to find values-aligned brands who might be interesed in advertising with you. They will approach me with a creative brief: a rough outline of what they’re looking for for any given campaign. You (or you and I together) will work to create that post for them, going through several rounds of approval. Once the brand has signed off on everything, the post can go live, and I invoice the advertiser, allowing us both to get paid.
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What does "representation" look like?
It all depends on what you’re looking for! I specialize in full-service representation, including outreach, creative ideation, lead generation, and accounting. That said, I only have a limited number of spots for new clients. If what you’re after is more like occasional work, I’m sure we could work something out. Let’s connect!
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How big does my audience need to be?
We specialize in nano-influencers (1k to 10k followers) and micro-influencers (11k to <500k followers), but if you have more or less than that, we can still figure out a way to be useful to one another. Whether you’re receiving a flood of emails and you need someone to figure out what’s worth following up on or you want to grow your account from a seedling to a blossoming flower, Lavender Menace is equipped to help you get what you need.
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Why work with nano- and micro-influencers?
If you’re attempting influencer marketing for your brand for the first time, it’s tempting to think that finding the biggest account with the most followers who will give you the time of day is the best way to go. Maybe you can get one of the Property Brothers to come to your popup sandwich shop???
In reality, you’re probably better off focusing on a niche community who will be more engaged with the sponsor you pick. If you’re hoping to sell a dating app for poly LGBTQ+ folks, why not find a poly LGBTQ+ person to pitch it to their audience? If you’ve got a cozy game with queer themes and a trans coming out story, why not find a queer and trans gamer to stream it for you?
Lavender Menace can help you reach the right niche for your product, app, or service. -

How will I know if my post got enough engagement?
Lavender Menace makes it a practice to use engagement tracking tools so that we can help both influencers and the brands that work with them measure the success of the campaign. Whether it’s an affiliate link, a coupon code, or a “comment for a link in DMs” tool, we can find the best way to engage the most members of the community you’re hoping to reach.

