“Social Media Marketing is dead!” Busting Myths with Nano-, Micro-, and Mid-Tier Influencers

I hear what y’all are saying over on LinkyDink. “Nobody trusts influencers anymore.” “There’s no ROI in Social Media Marketing.” “People don’t have any money to spend on Instagram/TikTok.” “Social Media Marketing is dead!”

Respectfully, bullsh*t. Maybe you’re just not working with the right people. A big name won’t save your brand (and not all that attention will be positive!), and tying yourself to the wrong big name could be a huge mistake. But you don’t have to despair, internet marketer! There’s still plenty of gold in them/their hills. Have you considered working with nano-influencers (accounts with fewer than 10k followers), micro-influencers (accounts with up to 100k followers), or even a mid-tier influencer (accounts with up to 500k followers)?