Now Introducing: Dean Rodriguez and Women of Illustration!
Lavender Menace is adding yet another creative to our client roster: Dean Rodriguez (they/them), the illustrator and creative coach behind Women of Illustration! Dean has been helping artists make money from their work as an artist, stay consistent without burning out, and create content that feels truly authentic since 2016.
Drawing on their own path to full-time artistry and content creation, they share all the tips and tricks they wish someone had told them 13 years ago, back when they started as a full-time artist with their personal art business: Letter Shoppe. Women of Illustration came along a couple of years later, in 2016, and launched a platform for uplifting female-identifying artists and their work. Dean is now partnering with Lavender Menace Talent to find values-aligned brands to partner with for highly effective UGC and ad content.
An Expert Opinion
Dean doesn’t gatekeep their secrets to productivity and success, so when they drop a branded post into their content and genuinely describe the virtues of that product or service, people pay attention: they click through, and they convert.
Who IS Dean? What’s Their Deal?
Dean is working hard to help female-identifying illustrators and artists everywhere earn a living from their art, share their work more consistently, and keep up a consistent pace even when things get tough and tiring. They’re also growing a huge following of like-minded artists and creators who are willing to put in the work to achieve their goals. With over 800k followers on Instagram, another 133k on Threads, and almost 50k on TikTok, Dean’s account puts art in front of over a million eyeballs each and every day. If you’re hoping to reach female creatives aged 25-44 years old, Dean is your superhighway directly into their hearts.
Dean doesn’t gatekeep their secrets to productivity and success, so when they drop a branded post into their content and genuinely describe the virtues of that product or service, people pay attention: they click through, and they convert. Check out Dean’s media kit for some examples of their past clients, from Typeform and Shopify to ManyChat and CapCut. The impressive results their campaigns for those brands delivered speak for themselves. Dean Rodriguez is truly a luminary in the illustrator community, and their never-ending work to promote and educate women and female-identifying illustrators is a credit to the industry.
Where Can I Find Them?
You can find Dean online on the Women of Illustration website, or @womenofillustration on Instagram, Threads, and TikTok, where they share their own thoughts and advice as well as their own art and the artwork of female-identified creators worldwide. You can also find and support Dean’s work on Letter Shoppe, available as prints, clothing, accessories, and home goods.
Available Opportunities
There are a few ways to partner with Dean and Women of Illustration. Take a look at the opportunities below, and if anything feels like a fit with what you’re looking for, reach out to Rowan at Lavender Menace Talent to start the conversation!
Blog and Newsletter
Permanent blog with links
Featured in Dean’s weekly newsletter (10k+ subs, 60% open rate)
Promoted on a site with 18k+ monthly visitors
Social Media Video Post
Featured on both the blog and newsletter
One (1) Instagram Reel of up to 60 seconds (833k followers, 10M monthly views)
Three (3) Story Series with links
Multi-Platform Series Campaign
Blog and Newsletter features AND Social Media Video Posts
Posts on Instagram, Threads, & TikTok
Includes ad rights, Spark ad code, and usage rights to video files in perpetuity
Extremely Limited Opportunity!
For one very special, committed sponsor, there is a single opening for an:
Ongoing Sponsorship Opportunity
Monthly Featured Blog Post: A dedicated article each month spotlighting your product or service, ranging from tutorials to tips and tricks, all tailored for artists and creators.
Monthly Cross-Platform Social Media Post: A dedicated post each month shared across all our social media channels, maximizing your reach.
TikTok Spark Ads & Usage Rights: Access to Spark Ads codes for TikTok, along with perpetual usage rights for all sponsored content created.
Locked-In Rate: Secure this comprehensive package at a discounted rate, locked in for the next 6 months.
BONUSES:Persistent Blog Presence: Your brand featured in a sponsored ad at the bottom of every blog post and newsletter with 3–4 new posts published monthly.
Weekly Instagram Story Shoutout: Consistent weekly mentions on Instagram Stories with a link, keeping your brand top-of-mind within our creative community.
For questions, inquiries, and pricing, please reach out to Rowan at Lavender Menace Talent. We’d love to hear your ideas about collaborations with Dean and Women of Illustration, especially if you serve women, creative folks, artists, and content creators. Let’s start the conversation! Dean can’t wait to showcase how your product empowers content creators, artists, & entrepreneurs everywhere!
Dean in their home, modeling a design from Letter Shoppe featuring their art.
Where Can I Find Them?
You can find Dean online on the Women of Illustration website, or @womenofillustration on Instagram, Threads, and TikTok, where they share their own thoughts and advice as well as their own art and the artwork of female-identified creators worldwide. You can also find and support Dean’s work on Letter Shoppe, available as prints, clothing, accessories, and home goods.